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William J. O'Neil (born March 25, 1933) is an American entrepreneur, stockbroker and writer, who founded the stock brokerage firm William O'Neil & Co. Inc in 1963 and the business newspaper Investor's Business Daily in 1984. He is the author of the books How to Make Money in Stocks, 24 Essential Lessons for Investment Success and The Successful Investor among others, and is the creator of the CAN SLIM investment strategy.